WeTransfer is a certified B Corp, with a pledge towards being Climate Neutral through ways such as carbon offsetting file transfers.

These were some preliminary explorations on how we could introduce a new product experience that could display how much carbon was offset from a user’s transfer and redirect them to learn more about WeTransfer’s go-green efforts on relevant marketing pages.

Expertise used: Brand (Creative, Copywriting), Marketing (Content), Product (UX/UI Writing, Design, Localization)