When WeTransfer Premium was officially launched, Pro users were given access to Premium features for 6 months as a free trial. This was to encourage them to try new features that may be valuable enough for them to upgrade.

Contributions:

• In-app Premium trial announcement

• Payment page trial info

• Subscription cancellation trial banner

• Guidelines & mandatories for Premium trial help article

Expertise used: Brand (Creative, Copywriting), Product (UX/UI Writing, Design)