Once the Pricing page was launched, it was time to bring similar messaging to the mobile app. This was a first iteration of the Plans page when it was not yet possible to implement in-app purchases. A user would only be able to see their current plan (from their web subscription) and compare their benefits to the other plans offered a simple reference.

Contributions include:

• Plans tab

• Pro splash page

• Contextual upsells (Pro)

Expertise used: Product (UX/UI Writing, Design, Localization)