With in-app purchases now possible within the mobile app, we designed a more interactive Plans tab that allowed users to upgrade, downgrade, and switch between monthly/annual billing right from the app (CTAs redirected users to their app store’s subscriptions management).

The main objective was to create new subscription packaging to guide users and boost conversion.

Contributions include:

• Plans tab

• Account page views + subscription status messaging

• Confirmation dialogues

Expertise used: Product (UX/UI Writing, Design, Localization)